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Research papers

Are consumers able to understand concepts in the early stages of development?

The discussion group found it useful to divide the discussion into two parts: Part 1: Are consumers able to understand concepts in the early stages of development?;Part 2: Cost efficient methods.

Catalogue: Seminar 1979: New Product Development
Author: Michael Laric
October 1, 1979
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Citation

Laric, M. (1979a, October 01). Are consumers able to understand concepts in the early stages of development?. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/are-consumers-able-to-understand-concepts-in-the-early-stages-of-development-